Jennifer Baerg, VP Business Development
Jennifer joined Westcan Petroleum Assets Ltd. in 2000, and was an integral part of the merger that created XI Technologies Inc. in 2004. The entrepreneurial spirit at the newly formed XI meant Jennifer was involved in all aspects of the company; from sales and marketing, to client support and training.
As the company grew and client support evolved from a laptop on the kitchen table to a spacious 17th floor Training Centre, Jennifer’s progression into more senior roles (VP, Business Development and Vice Chairman of the XI Board of Directors) has allowed her to focus on the future of the AssetBook. XI clients now account for over 90% of the production in Western Canada.
Educated at the University of Calgary (BComm, PLM), Jennifer was previously a Landman at Gulf Canada Resources. A dancer at heart, she enjoys travel, time with family and friends, and loves to swing a golf club as often as possible.